Cost determination of an ecommerce D2C website.
Was design the first question that popped in your head when you thought of making your business D2C and online? Or was it how you’ll advertise your website? We’re certainly not. It’s the cost that you tried to calculate. Money is, before all, a priority.
There are various questions that float around when you think of the cost and budgeting the maintenance of a D2C ecommerce website. Then again it depends on various factors so the answer to your various questions is the factors.
To get a specific and proper costing one needs to be precise and break down various parts of the D2C eCommerce website he wants to build. One has to analyse the needs and necessities to come up with an accurate cost.
To reach an accurate, precise and reasonable estimate there are various questions one needs to ask:
● What is the scale of your business?
● What kind of traffic do you have in mind?
● What duration of time are you willing to give in order for it to be prepared?
● Whether you want it to be a personally customized D2C ecommerce website, or are you willing to use the general template?
● How precise and graphic do you want your website to look?
● How many and what kind of additional features do you want for your D2C eCommerce website?
● What’s your strategic approach?
If you answer these and more questions you might just find the accurate price. Further, we are going to discuss elements of a D2C ecommerce website and the impact of them.
Breakdown of cost.
Before you begin the messy calculation you need to first determine where you hold your place in the ecommerce department. Do you have limited capital or are you a well established entity? Financial dependency is the key that determines how closely you can achieve the website of your dreams.
The cost breakdown is heavily influenced by the size of your website. For cutting down the costs in functionality, one can opt for SaaS D2C eCommerce platforms. These platforms save a good amount of time and money. Although they aren’t ideal if you want your business to stand out. You can counter this situation by opting for customisation. The limit is infinite when customisation is in play.
With that sorted, let’s brief you about how different elements of a D2C ecommerce website influence the costing.
1. Aesthetics: Design
The younger generations have the attention span of a bee, thanks to the myriad of options available all the time. In this case, a website needs to match the “vibe”. The D2C eCommerce website should make the people halt and make purchases. Plus, design is capable of making you stand out, which will lead to a boost in sales.
There are free platforms and then there are paid platforms for the designing.
While free platforms like Shopify might offer a good range of themes, it will always be insufficient given the cookie cutter. Paid themes can be highly customisable and hence can be taken to another level giving it a personal touch. The custom development’s cost is based on how you want your UX to engage.
2. The ability to function: Ranging from basic to advanced.
One of the core elements that influence the cost is the functionality of the website. The basic functions that are a must need for a D2C ecommerce website to work include real-time product management, shopping cart, payment modules, etc.
If you go for simple functions then you’ll discover that most of the above mentioned will be already there. But these basic functions might leave gaps behind and disrupt the smooth sailing of your D2C ecommerce website. And who really wants a cookie cutter store, hmm?
Insert add-ons and plug-ins. To improve the functionality of your website you can find both free and paid add-ons. The freebies don’t really sit well. And since paid ones are made by a third party they don’t do good with the website. So what’s the solution then? Customisation! You can hire developers to customize add-ons for your website. The price of the customisation ranges from $6,000 to $20,000 more or less, given the type moderate to advanced.
3. When physical meets digital: Fulfillment.
To run a successful ecommerce website, one needs to make sure they bind both the physical and online end of their D2C website.
For this you will need a Fulfillment software, it could gracefully handle the updates, send out notifications, correspond with delivery partners and generate faultless invoices. And there are just a few of its purposes.
You can either get a general purpose fulfilment software or get yourself a customised one. Usually, this software comes with a monthly subscription fee ranging between $30 to $400. Although some of the Fulfillment software comes with a one time purchase, but that can be as expensive as $5,000.
4. The after works: Marketing and Maintenance.
Now that you’ve decided on the main body of your D2C eCommerce website, let’s talk about the footers.
In order to attract shoppers you need to do something aside from the lovely built–Run a promotional campaign. You’ll need copywriting and SEO, to get traction. While Copywriting is more like a one time investment depending on the number of pages you order, SEO goes on for as long as the website is active. Both of these depend on the scale of your D2C ecommerce website. For start ups, they can do it themselves, while larger entities might need assistance.
To sum up, the cost of marketing and copywriting can range anywhere from $500 to $2,000 for small scale stores and $4,000 to $5,000 for medium to large scale.
A D2C eCommerce website requires it to be maintained in order for it to run efficiently. This includes inspections and updates. Aside from technical, there is a need for store maintenance, making sure the consumer support is satisfactory, fixing various bugs and glitches.
For small scale businesses, this can be about $500 to $1,300. While if it’s large scale it can go from $300 to $1,000. This depends on the traffic.
Our suggestion would be to make a customized D2C ecommerce website. That gives you the power to represent more accurately.
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