A D2C e-commerce website is a platform on the internet where the manufacturers sell their products directly to the consumers. A more traditional business goes from manufacturer to the wholesaler, to the distributors, further to the retailers, and then to the consumer. Which is basically a lot more time consuming than the D2C way because in D2C the consumer gets the product directly from the manufacturer himself.
You as a manufacturer just might ask “why should I make a D2C e-commerce website?”, Or “wouldn’t it cost a ton of money to make one?” And you might want to know the various features that you get when you make one. Keep reading to find out.
When one thinks of building something, the first question that pops in the head is “How much will it cost me?” Well, it depends on various situations and demands you have.
Let’s discuss how you can maximize profit by making a D2C e-commerce website. Here are a few examples and statistics that might help you understand the why.
Since one of the key goals of a business is to satisfy consumer demands, here’s a reason to go online with your business. A research suggests that 55% of the consumers love to buy directly from the manufacturers. Also, since D2C websites cut out the middlemen, your profit maximization will be at the peak. What’s more good than excellent gains in income?
- Key features of a D2C website
- Cost determination of an e-commerce D2C website.
- Breakdown of cost.
Key features of a D2C website
- Easy navigation and Better Designing
Aesthetics matter! The designing is the essence and representation of the business. To succeed and progress in the cut-throat competition that business is your essence has to be unique, eye candy even. Now-a-days, it is very important to have a high quality website, it has become an asset in today’s digital world. D2C websites offer you to control the way the presentation of your business is. But along with an aesthetically pleasing look, there’s also a need for simple access and usage. It goes without saying that a D2C e-commerce website should have easy navigation. Although it shouldn’t limit the advancement of the features. Searching tools are the key here. Along with easy navigation, the website must be flexible enough to fit in all screens, since about half of the website traffic comes from mobile devices. Scaling is another key. Aside from this, a good eCommerce website should allow the algorithms to work the magic, it helps in engaging the consumer even more. Artificial intelligence as we know is a gift to mankind and can power the recommendations based on user data. Another important aspect of the design is the wishlist/shopping cart, as it allows the user to save for future buying. Additionally, the checkout, payment gateways, returns, etc., should all be hassle-free. Aside from this, the main point of sign-up should be short and secure.
- Bound with physical retail
When a consumer is shopping online, one thing he or she has in mind is whether he can find the given item physically in the nearest store. A good D2C platform should have a function that enables users to find the nearby retailers who have the thing also tag their geolocation. The brands should be able to bind and mix the online platform along with the physical stores. This will empower the sales association. For example, let’s take OVS, this Italian brand has implemented various tools that help the consumers find clothes of their choice easily in the physical world. They have interactive in-store displays, this really delivers the next level of shopping experience. It also enables online ordering with pink ups from stores at more than 500 locations.
- Advanced Security Features
When shopping online there’s an inevitable certainty of one encountering a situation where they have to pay using their credit or debit card since most D2C e-commerce websites work on that principle along with one tap payments. Though some may use applications/tools like PayPal. Many D2C websites offer consumers the opportunity to link their store accounts with personal social media accounts. No matter what kind of account is linked, all of it must be secure. This is a “do must” investment while building a website. Modern security along with various certificates, networks are a must have.
Cost determination of an e-commerce D2C website.
Was design the first question that popped in your head when you thought of making your business D2C and online? Or was it how you’ll advertise your website? We’re certainly not. It’s the cost that you tried to calculate. Money is, before all, a priority.
There are various questions that float around when you think of the cost and budgeting the maintenance of a D2C e-commerce website. Then again it depends on various factors so the answer to your various questions is the factors.
To get a specific and proper costing one needs to be precise and break down various parts of the D2C eCommerce website he wants to build. One has to analyse the needs and necessities to come up with an accurate cost.
To reach an accurate, precise and reasonable estimate there are various questions one needs to ask:
● What is the scale of your business?
● What kind of traffic do you have in mind?
● What duration of time are you willing to give in order for it to be prepared?
● Whether you want it to be a personally customized D2C e-commerce website, or are you willing to use the general template?
● How precise and graphic do you want your website to look?
● How many and what kind of additional features do you want for your D2C eCommerce website?
● What’s your strategic approach?
If you answer these and more questions you might just find the accurate price. Further, we are going to discuss elements of a D2C e-commerce website and the impact of them.
Before you begin the messy calculation you need to first determine where you hold your place in the e-commerce department. Do you have limited capital or are you a well established entity? Financial dependency is the key that determines how closely you can achieve the website of your dreams.
The cost breakdown is heavily influenced by the size of your website. For cutting down the costs in functionality, one can opt for SaaS D2C eCommerce platforms. These platforms save a good amount of time and money. Although they aren’t ideal if you want your business to stand out. You can counter this situation by opting for customisation. The limit is infinite when customisation is in play.
With that sorted, let’s brief you about how different elements of a D2C e-commerce website influence the costing.
1. Aesthetics: Design The younger generations have the attention span of a bee, thanks to the myriad of options available all the time. In this case, a website needs to match the “vibe”. The D2C eCommerce website should make the people halt and make purchases. Plus, design is capable of making you stand out, which will lead to a boost in sales. There are free platforms and then there are paid platforms for the designing. While free platforms like Shopify might offer a good range of themes, it will always be insufficient given the cookie cutter. Paid themes can be highly customisable and hence can be taken to another level giving it a personal touch. The custom development’s cost is based on how you want your UX to engage.
2. The ability to function: Ranging from basic to advanced. One of the core elements that influence the cost is the functionality of the website. The basic functions that are a must need for a D2C e-commerce website to work include real-time product management, shopping cart, payment modules, etc. If you go for simple functions then you’ll discover that most of the above mentioned will be already there. But these basic functions might leave gaps behind and disrupt the smooth sailing of your D2C e-commerce website. And who really wants a cookie cutter store, hmm? Insert add-ons and plug-ins. To improve the functionality of your website you can find both free and paid add-ons. The freebies don’t really sit well. And since paid ones are made by a third party they don’t do good with the website. So what’s the solution then? Customisation! You can hire developers to customize add-ons for your website. The price of the customisation ranges from $6,000 to $20,000 more or less, given the type moderate to advanced.
3. When physical meets digital: Fulfillment. To run a successful e-commerce website, one needs to make sure they bind both the physical and online end of their D2C website. For this you will need a Fulfillment software, it could gracefully handle the updates, send out notifications, correspond with delivery partners and generate faultless invoices. And there are just a few of its purposes. You can either get a general purpose fulfilment software or get yourself a customised one. Usually, this software comes with a monthly subscription fee ranging between $30 to $400. Although some of the Fulfillment software comes with a one time purchase, but that can be as expensive as $5,000.
4. The after works: Marketing and Maintenance. Now that you’ve decided on the main body of your D2C eCommerce website, let’s talk about the footers. In order to attract shoppers you need to do something aside from the lovely built–Run a promotional campaign. You’ll need copywriting and SEO, to get traction. While Copywriting is more like a one time investment depending on the number of pages you order, SEO goes on for as long as the website is active. Both of these depend on the scale of your D2C e-commerce website. For start ups, they can do it themselves, while larger entities might need assistance.
To sum up, the cost of marketing and copywriting can range anywhere from $500 to $2,000 for small scale stores and $4,000 to $5,000 for medium to large scale.
A D2C eCommerce website requires it to be maintained in order for it to run efficiently. This includes inspections and updates. Aside from technical, there is a need for store maintenance, making sure the consumer support is satisfactory, fixing various bugs and glitches.
For small scale businesses, this can be about $500 to $1,300. While if it’s large scale it can go from $300 to $1,000. This depends on the traffic.
Our suggestion would be to make a customized D2C e-commerce website. That gives you the power to represent more accurately.
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