Synopsis- The mobile has become one of the essential necessities, particularly for individuals who need to be on top of the game. Presently, numerous users are requesting mobile applications over other different devices. Similarly, the modern e-commerce sphere isn’t limited to the desktop experience. In this feature, we’ll walk through the information regarding the eCommerce app development, its procedure, and every detail that will lead you in the right direction.
In 2018, mobile traffic to e-commerce stores increases to almost 65%. So, it is fair to say that a mobile e-commerce application is a digital product pointed toward improving the shopping experience on mobile phones. It becomes important to have a mobile app to work for any business. The mobile application is the best platform that drives web traffic globally. But, confusion always arises about the expense of eCommerce app development.
Numerous users like to shop online utilizing the desktop, 40% of the people who were exercising on mobile applications for e-commerce is still an immense figure. Likewise, many clients will actually take a look at the availability of the products offered by the smartphone apps regardless of where they will buy. The eCommerce app development cost will rely upon many factors and all this we’ll discuss underneath.
How to create an eCommerce app?
Launching an eCommerce app isn’t an issue of why anymore instead it’s an issue of how to get it done accurately. But, how often do you really make an efficient mobile eCommerce app development that resulted in more visitors, sales, and repeat users? Before moving any further, let me provide you with an elaboration of the key 8 phases for the eCommerce mobile app development.
Step 1: Research – Research is the most important for any app development phase. It always comes on top of the list of every app development procedure. Research can be consists of reviews, users interviews, budgets, and other parts of planning. It is vital for analyzing the target audience and the latest trends ongoing in the market. It also supports defining the right app platform and its features related to target users.
Step 2: Goals – The foundation of an mobile app developmentlies in laying out the goals for your business. Here’re 3 inquiries that assist you with defining your goals:
1. What issues am I attempting to tackle?
2. Who am I offering the product to?
3. How would I understand if it’s fruitful?
Step 3: Platform – we advise you to get the details of your business before choosing what technology to use for eCommerce application development. Watch out for the development rate, and inventory, and select the CMS, database, and adaptable framework. With this data in your hands, it’s a lot simpler to conclude whether you need to launch an Android application, an iOS application, or both. It’s understood that you want to focus on the mobile platform where your interest group is there.
A Tech stack is a basic condition to transform a splendid concept into an effective product. By tech stack, we mean a complex of parts, such as:
Supporting (technologies that give application security and execution).
For instance, while building an Android eCommerce application, you want to consider:
Programming Language (Java/Kotlin for Android);
Application development tools (Android Studio);
UI Framework (Jetpack Form);
Similarly, with regards to iOS, consider the below:
Programming Language (Objective-C or Swift);
IOS Mobile Development Tools (XCode, AppCode);
UI Frameworks (UIKIt or SwiftUI).
For cross-platform applications the index of programming tools goes this way:
React Native (JS);
Step 4: Feature set – Since you already have clients’ reviews, well-qualified specialists, patterns, and the details to outperform your rivals, now it’s your turn to solve your product’s problems and its needs. You also need to understand what type of features can satisfy the end-users.
Step 5: UI and UX – the experience in e-commerce apps should go more than just shopping, and UX & UI design is an amazing opportunity to stand out in the market. The design will be your voice and business’ identity for the target clients. Colour schemes, appealing visuals, and smooth transitions from page to page establish a long-term connection with your client.
Step 6: MVP – Remember we informed you about the product features that should be considered a top priority? The MVP stage is precisely where you want to concentrate on the most essential elements of your eCommerce application. Rather than executing a full-fledged product immediately, it is advisable to go for a constant assessment with respect to the product. MVP intends to realize clients’ thought processes of the product, cut development time, diminish risks, and distribute resources all the more productively.
Step 7: Feedback – when the MVP is released, now is the ideal time to begin gathering criticism from clients. It’s a course of checking how clients collaborate with your application, catch input, and track down potential upgrades. Feedback collection is huge in eCommerce app development as it assists you with sorting out what works for your ideal target group and what doesn’t.
Step 8: Repetition – if we take a look at the greatest players in the eCommerce app Development industry, we observe that design is rarely consistent. Instead, it’s continually evolving and adjusting to advertise/client needs.
Essential Features of an eCommerce mobile app
Here are a few fundamental features that your eCommerce mobile app must include to give it a competitive advantage and deliver an astounding client experience.
Registration – Most clients don’t want to fill the long forms requesting an excessive amount of data. Make the registration process easy and put the most possible level of required fields for simple activity. Individuals rarely favor the application which requests an excess of data for registration.
Payment modes – It is truly essential to give various payment choices for a client to browse from at the time of check out. Attempt to integrate protected, secure, normal, and hassle-free payment choices for a hassle-free checkout
Navigation – When you assemble an E-Commerce mobile app, one of the fundamental interesting points is the content and screen size. Since mobile display screens have restricted space, it is essential to guarantee that your application and its content don’t seem packed up on the device. Thus, designing a basic and uncluttered layout is important. It must deliver consistent navigation and show your brand or products in the most noteworthy way. A responsive design is the best solution, which naturally fits into any screen size and goals, and renders a vivid experience.
Analytics – Apart from delivering a prevalent client experience, the main goal of an E-Commerce mobile app is to procure revenues. Subsequently, analytics is one significant component that your application must-have. Understanding client behavior and purchasing pattern on your application are of the most extreme significance. Session time, cost of conversion, click-through rate, and accessing custom fields, all give data about buyer behavior, prompting higher revenue streams.
Feedback – The significance of having the client’s input on your application is essential. Whether it is a button or a link to open an email doesn’t make any difference; the significant part is that you give your clients a speedy method for reporting bugs, and giving ideas or criticisms. Clients will be happy in realizing that you are available for their criticism and that their feedback can shape the future of your application.
Push notifications – Push notifications are the coolest, simplest, and best method for attracting clients and returning them once again to your store with no difficult work included. Basically, promote your fresh arrivals, discount offers, or essentially offer discounts on items that are left in the cart with push notifications. These notifications inspire on-the-spot activity. You can join together this component with analytics to see a huge lift in sales immediately. Specialists observed that push notifications are probably going to get a bigger number of reactions than some other method of promotion like text messages or emails.
Social media – Use Facebook connect or one more single sign-on innovation solution to allow your clients to utilize their social media logins to sign in to the mobile application (and keep them signed in). Also, consistently offer them to retrieve their client name/secret key or remind them which social network they utilized while setting up the application.
‘No’ to many clicks – It’s better to avoid too many clicks from the design. Request fewer data. Conversion rates fall strongly when additional work is expected to sign up. You just have to add a short window to attract them, and assuming they have a terrible experience, they won’t attempt once more.
Offline – It’s frustrating to clients when an application is unusable because of their bad network. Consider how you can work in content or interactivity that doesn’t depend on a wireless signal. It’ll make for a positive client experience while your clients are in a hurry, online or off.
5 things to take care of when building an eCommerce mobile app
There are not only one or two things to be considered while making an e-commerce app but a small bunch of them. Let’s list them below:
Loyal user base – It is proven that apps help to make a superior client base. It is seen that 67% of the users who shop online are inclined toward mobile applications of their favorite brand or organization. In this way, these applications have a reliable client base.
Fast loading – No users have the patience to shop on a slow network. It will kill their whole mood of shopping and next time when they need to shop, they will go to your rivals. This is the reason for the replacement of eCommerce websites with eCommerce apps and most entrepreneurs are deciding to have an application for their business.
Apps than websites – Users spent 90% of their energy utilizing their smartphones and surfing various applications in that. It is surveyed that 79% of individuals have a smartphone and have at least one of the online shopping apps installed. Applications can be available from any place through a smartphone which increases its usage.
Offline – Sites can’t be utilized offline however if you are into Android or iPhone application development for your eCommerce business, the clients can get to it even disconnected. There are many occasions when the client doesn’t have an internet connection but they can get to the applications which is an extraordinary method for expanding business.
Push notification – Unless and until the client has switched off notification, you can deliver any message you need to. This is an incredible channel for promotion and maintaining the client updated about your eCommerce details. Websites can’t do that, which is the reason for eCommerce app development.
How much does an eCommerce app cost?
Whenever you search about the cost of developing an e-commerce app, the amount shown is heavy. The question is are those numbers authentic? Are they giving enough reasons to rely upon that numbers? Then what is the real cost of developing an e-commerce app?
The recent research report from Good Firms shows that the normal cost of making a basic application can vary from $38,000 to $91,000. The applications with medium intricacy can vary from $55,000 to $131,000, while the enormous with the complex apps can go $91,550+.
Also, here is the rough estimation of the amount it costs to make an application according to the developer’s hourly rate of $25: A basic application will cost you around $30,000, medium intricacy applications will cost between $50,000+ and complex applications typically go beyond $75,000+.
Large numbers of you must be thinking that why there is a gigantic gap between every version of the application and what precisely affects the expense of the eCommerce app development. All things considered, there are numerous factors that impact the development cost of the application. But significantly it relies upon what kind of app you need for your business.
How to make an eCommerce app profitable?
Securing a strong place in the e-commerce industry for years to come is abruptly the need of the hour. Don’t worry, simply sit back and relax, carrying out the marketing strategies mentioned below may present profitable for you to develop your online business:
Killer design – Did you realize it takes around 50 milliseconds for visitors to choose if they like a site or not? So if your site is dull or too traditional, your website’s bounce rate will increase. Visual communication is fundamental as 80% of clients remember what they saw, and 10% of them always remember what they read on the site. Ensure the presentation of your products and services provokes their curiosity.
Engaging email marketing – Digital marketers have finally considered how significant email newsletters are to changing the brand’s goodwill. Most e-commerce stores have also acknowledged how effectively clients could be caught with the assistance of a basic newsletter sign-up popup. People spending a lot of time on the internet ensures indirectly that email marketing is not going anywhere. Try to offer a free service through email marketing and invigilate their reactions. It is important to expand the personalization count of the email content; both on a segment level and individual basis.
Tempting perks – Online customers love free shipping. 93% of online purchasers will purchase more items if free delivery is advertised. Secondly, discounts and coupons are also strong marketing tools. So, ensure data on any continuous sale is highlighted boldly across the website and, obviously, emails.
Sharp payment modes – Being the last stage before a user finishes his journey, it sometimes becomes important to represent the moment of truth in the deal. If the experience just before finishing the ordeal ends up being an issue and isn’t smooth going, consider a potential client’s loss. So, if you have plans to extend your crowd reaches further worldwide, you should think of better payment solutions for customers in different nations.
More safety – While attempting to make clients’ buy journey smooth and proficient, remembering your site security is also fundamental. The main thing that seems to be worse than horrifying is the complex checkout cycle. It can compromise the monetary data of the hackers. It isn’t simply your duty to guard your clients’ information but also a security break scandal that isn’t something a brand can manage.
Creating Omnichannel – Both in B2B and B2C, aligning content and design across all stages to maintain consistency is an unquestionable requirement. The value proposition that you set forward in the market is your brand message. After all, a guarantee is made to potential clients. You must ensure it is delivered clearly. Apart from this, you must offer savvy data to your clients consistently. Showcase yourself as the expert in your industry. Integrate robust data and analytics into your omnichannel marketing system. Use AI to refresh data as the market develops.
Provide well – suited product recommendations – A review by Brilliance proved that up to 31% of the revenue of the 300 e-commerce sites surveyed was created exclusively from personalized product recommendations during the last quarter of 2014. The overall average of the equivalent was 12%. At the point when you know what a client is searching for, the recommendations you make become more applicable. Ensure your recommendations are significant and are useful to them in settling on an informed choice.
Use of Subscription-based model – Typically, a subscription-based model presents fundamentally lesser subscription levels, making the shipping price low to bear and delivery time significantly more reasonable. It is simple to recognize potential purchasers and study the current ones. You can helpfully make a niche market for your items which is incredible for any business.
Support of mobile marketing – Specifically, more than two-thirds of e-commerce transactions occur on mobile today. Consider mobile usage in search engines, for instance. As indicated by Statista, mobile phones represented 56% of organic search engine visits in Q1 2020 alone. This makes mobile SEO and online marketing fundamental for small ventures, to develop well on the web. Moreover, answering email is another action individuals are undeniably bound to do on a smartphone.
Top 7 eCommerce mobile applications
A couple of years ago developing an application or a mobile site for an organization was an extravagance, but presently it’s turning out to be increasingly more of a need. Following are the applications that have not only won the hearts of many users but also make a mobile business simpler and more valuable for both buyers and sellers.
Sephora – Is a worldwide beauty care products and beauty retailer with around 1,750 retail locations across 30 nations. The brand has based on gigantic accomplishments with its digital makeover, where the Sephora app plays a vital part as a mobile strategy. Within the application, the beauty retailer has launched a few fresh digital experiences that benefit their users.
ASOS – Is a UK-based worldwide fashion retailer presenting more than 85000 items online via mobile experiences. With over 80% of UK traffic coming from smartphones, the brand has contributed an enormous part of its resources to ASOS mobile applications to deliver 850+ brands at their clients’ fingertips. The application has more than 10 million downloads, with shoppers spending 80 minutes out of each month on average in-application.
Boxed – Is an American online wholesale retailer that presents direct delivery of food and household items in mass. The brand gives a user-friendly mobile application that permits clients to shop wholesale items in a hurry and without paying wholesale club membership charges. Application clients can enjoy the comfort of bulk shopping from their smartphones.
Warby Parker – Is an inventive American online retailer of prescription glasses and shades. The billion-dollar business began with an online distribution model that permitted clients to order and try a few sets of brand-name glasses for free before purchasing. Having the option to offer a risk-free way for purchasers to try at items, in the convenience of their homes, is a monstrous success for Warby Parker. In somewhere around 48 hours of the site going live, the eyewear brand already had a waitlist of 20,000 clients.
Nike’s – Digital transformation is driven by developing clients’ ways of behavior and preferences. The brand found a way to eliminate friction and personalize experiences through the intersection of digital and physical environments. With the intention to mix actual shopping and smartphone innovation into one, the sportswear giant presented its Nike application, as a piece of its client-focused digital system.
Jo-Ann – Fabric and Craft Stores, the US’s biggest fabric and craft retailer with areas in 49 states, was established in 1943 as a single retail store. Today, Jo-Ann is running 850 stores giving fabrics and craft supplies the nation over. In summer 2017, the digitally influenced business carried out its JOANN application to upgrade the omnichannel experience for clients.
Wayfair – Is an American e-commerce company that presents a choice of more than 10 million things across home goods, décor, home improvement, housewares, from there and much more. As one of the world’s biggest online objections for home products, Wayfair constantly creates inventive innovation features within its mobile application that totally change the manner in which individuals search for their homes.
Hiring model for the formation of the eCommerce app development
An application is one of the main communication channels between you and the user. In a period of growing competition, you should keep a perfect present to draw the attention of your clients and save them for quite a while. In the e-commerce app development, your design should meet both the necessities of your future clients and yours.
And to meet the needs, there should be an organized team of individuals must involved like Project Managers, UI/UX designers, Mobile app developers, Backend Developers, and Quality Analysts. Also, you must consider the hiring model for the formation of the eCommerce app development that has given below:
Freelancers – Freelancer is a good decision to begin. A fresh owner usually has a restricted financial plan, similar to concepts or necessities. What frequently outweighs the scales for freelancers is the cost and deadline for finishing the product. Self-employed individuals can’t bear an excessive number of expenses like renting etc. Therefore, their services are a lot less expensive than the agency. It doesn’t need to imply that their task would be worse. When picking a good freelancer with a robust portfolio, you can depend on quality. We all realize that cost isn’t the main determinant, and you want to think about different issues.
Outsource – Outsourcing your app development project can assist you with expanding the overall operational effectiveness of your business. There are a ton of reasons why organizations decide to outsource e-commerce app development instead of making their own development groups. Research proves that reduced expenses are among the primary reasons behind outsourcing e-commerce app development. Staffing organizations on contracting estimates that organizations can save an average of $100,000 yearly by essentially choosing to outsource app development.
Development team – Executing an application rapidly and at lower costs is significant for the success of numerous organizations. Spending over half and even more of the revenue of your business on the software development project is definitely not a good sign. This is the place where the idea of Dedicated Development Teams assumes a significant part. A dedicated development team is like software outsourcing which is appropriate for a long-term project with a persistent workload. Dedicated development teams have advanced abilities, responsibility, and reasonable costs.
How can Ateam Soft Solutions help?
Product launch isn’t the endpoint and this Ateam soft solution knows very well. We survey user experience and behavior to get what works and what doesn’t. It’s the way we continue to work on the application, and that is why we accept our occupation is rarely finished. We work as an extended part of your group and assist you in end-to-end eCommerce app development.
We have a business analysis group that explores thoroughly and assembles all fundamental data about the task. From need assembling and designing the architecture to composing testable code and executing quality analysis. We take each step of the app development process effectively with ability. In addition, we give our clients a half year of post-live support with no extra expense. So, are you still in the dilemma and hunting for the right partner for your eCommerce app, reach us to a quote