{"id":8766,"date":"2021-01-01T05:05:15","date_gmt":"2021-01-01T05:05:15","guid":{"rendered":"https:\/\/www.ateamsoftsolutions.com\/beta\/?p=8766"},"modified":"2021-03-05T05:10:26","modified_gmt":"2021-03-05T05:10:26","slug":"augmented-reality-for-marketing-promotions-and-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.ateamsoftsolutions.com\/beta\/augmented-reality-for-marketing-promotions-and-customer-engagement\/","title":{"rendered":"Augmented Reality for Marketing, Promotions and Customer Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Markets are driven by consumer\u2019s needs and desires, which keep changing with time and to keep up with the changes, brands need to keep evolving and bringing something new to the table. To provide such refreshing experiences, new trends keep hitting the markets. At the moment, Augmented Reality is one of the hottest topics in marketing, sales and customer engagement. Technology is becoming more sophisticated with time and so are consumers. Therefore, to keep the customers engaged, you have to surpass their expectations. And this is where augmented reality comes to play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Augmented Reality (AR) is the technology in which digital images or graphics are overlaid on the real surroundings of the users, allowing brands to provide their customers with unique experiences that combine real and virtual interactive elements and enhance their brand value. This trend is changing the marketing game, becoming one of the main choices in B2B markets. Industries like defence, healthcare, furniture, retail etc. are already using AR and more are to adopt. Where AR used to be popular among mobile or tablet users\/applications, now its gaining popularity is taking over the web apps as well!<\/span><\/p>\n<p><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/deloitte-private\/articles\/technology-trends-middle-market-companies-survey.html\"><span style=\"font-weight: 400;\">Research by Deloitte<\/span><\/a><span style=\"font-weight: 400;\"> shows that the global market of AR is expected to reach around $75 Billion by 2023.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"blog-img-left aligncenter wp-image-8767 size-full\" src=\"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-content\/uploads\/2021\/03\/Forecast-augmented-AR-and-virtual-reality-VR-market-size-worldwide-from-2016-to-2022-in-billion-U.S.-dollars-Graph-Statista.png\" alt=\"Forecast-augmented-AR-and-virtual-reality-VR-market-size-worldwide\" width=\"1380\" height=\"914\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If used right, AR(Augmented Reality) can accelerate the recognition of a brand among users. Though the possibilities of using AR are endless, let\u2019s discuss some of the most popular ones in marketing \u2013\u00a0<\/span><\/p>\n<h2><b>Contents<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#customer_engagement\"><span style=\"font-weight: 400;\">Customer Engagement<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#storytelling_and_awareness\"><span style=\"font-weight: 400;\">Storytelling and Awareness<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#product_presentation\"><span style=\"font-weight: 400;\">Product Presentation and Demonstration<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#product_visualization\"><span style=\"font-weight: 400;\">Product Visualization and Trail<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#interactive_print\"><span style=\"font-weight: 400;\">Interactive Print Ads<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#retail_shopping\"><span style=\"font-weight: 400;\">Retail Shopping: Touring and Assistance<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"customer_engagement\"><b>Customer Engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented Reality has been around for decades but it still proves to be a true gem for marketers for boosting their customer engagement significantly. Users can simply point their device\u2019s camera towards augmented reality QR code and can see interactive instructions or information about the product on their screen. They can also get additional information about the products such as making process, ingredients, etc. With AR, customers can actually try the products and see if they match their needs. AR increases customer engagement by keeping them informed about the products, offering them the immersive experience and rewarding them with incentives or prizes when they complete a task. It helps keep their interest even after the purchase is completed and retains a long-term relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take an example of<\/span><a href=\"https:\/\/www.aircards.co\/case-studies\/the-alnwick-garden\"> <span style=\"font-weight: 400;\">Alnwick Garden brochure<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 it lets users explore the garden without visiting by bringing flowers and waterfalls to life.<\/span><\/p>\n<h2 id=\"storytelling_and_awareness\"><b>Storytelling and Awareness<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brand values play an important role in the marketing community. It can make or break a customer\u2019s decision i.e., influence purchasing decisions. But how to build brand value, tell your story and create awareness? Let\u2019s be honest, no one really has an interest or the time to read the about us pages or go through the company\u2019s history. This is where AR plays a major role. AR provides you with attractive options to present your story and get your message across in a way customers can enjoy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands can use this interactive experience to gain the attention of new customers or regain interest from their existing clients. The perfect way to inform, entertain, and engage your users while creating brand awareness with this accessible technology. Even Google uses Augmented Reality to grab the attention of users with <\/span><a href=\"https:\/\/www.ar.rocks\/posts\/jurassic-world-augmented-reality-google-3d-dinosaurs\"><span style=\"font-weight: 400;\">Google 3D Dinosaurs<\/span><\/a><span style=\"font-weight: 400;\">. People around the world were talking about the T-Rex in their living room or backyard. Your brand can get the same viral reaction, creating a buzz, with today\u2019s accessible technology.<\/span><\/p>\n<h2 id=\"product_presentation\"><b>Product Presentation and Demonstration<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented Reality is more effective, memorable and compelling than creating a brochure or a PowerPoint presentation. It allows you to pitch the idea by fully immersing your audience in your message. The four major purposes AR is regularly used in are \u2013 high stakes meetings, trade show activation, sales enablement and training. It leaves an impact and provides a significant increase in value compared to the traditional communication tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using AR for demonstration is also more efficient for products that have complex functions that are hidden to the naked eye. With AR, your potential buyers can better understand and appreciate the value of the product by viewing its functionalities in real-time, without you having to carry heavy equipment to present at trade shows etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example \u2013 Nissan LEAF used this to boost their sales of the electric car in a retail store in Brazil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other areas where AR is used for presenting \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Force \u2013 Portable sales presentation tool with the full 3D catalogue of the products to communicate value propositions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Training &amp; Education \u2013 Helps bring lessons to life, provide supplementary data and facts with enhanced visuals that are more effective and easier to grasp.<\/span><\/li>\n<\/ul>\n<h2 id=\"product_visualization\"><b>Product Visualization and Trail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented Reality allows potential buyers to get a realistic view of the products that are digitally placed in their environment. They can see all their functionalities and that is a decisive factor in the buying decision process. Bringing the entire line-up to the audience on demand, providing them with detailed information of the products with 3D data visualisation simplifies the concepts for them while captivating them. Contents that work best for Augmented Reality are \u2013 3D content, Data Visualization, Virtual characters, first person narrative etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Augmented Reality allows companies to provide the \u201ctry before you use\u201d option to their audience which helps them reduce their return rates and also offers their customers more security in the buying process. Many of you must already be familiar with the furniture visualization apps created by companies like IKEA where you can place the furniture into your environment and see how they\u2019d look. Another example is<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Sunpd_tx6AU&amp;ab_channel=Busch-Jaeger\"> <span style=\"font-weight: 400;\">Busch-Jaeger<\/span><\/a><span style=\"font-weight: 400;\">, which uses AR to present their products.<\/span><\/p>\n<h2 id=\"interactive_print\"><b>Interactive Print Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented Reality (AR) is the future of advertising and big brands like Apple and IKEA have incorporated it into their advertisement strategies, setting a standard in the market. Many have the misconception that AR technology is of no use in print marketing but to the contrary, print ads and AR work well together and can maximize the brand\u2019s returns. Brands can create a more intensive experience by adding some flair to their company flyers, posters, business cards and other marketing and sales material, and take their print ads to the next level.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One of the first social media platforms to use this technology was Snapchat. Another great example is the Pok\u00e9mon GO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you need to know about AR\u2019s role in interactive print ads \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brings products to life from print, offering an interactive and engaging experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turns print into sales channels as scan to purchase can boost sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhances reader experience with digital content, creating memories and unique experiences by connecting with the users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives your readers incentive to interact with your brand\u2019s digital channels, boosting conversion rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps generate leads as users can scan your business card, printed handout or a mail on their phone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lets you contextualize i.e., deliver information about the product without filling up the limited space of print material.<\/span><\/li>\n<\/ul>\n<h2 id=\"retail_shopping\"><b>Retail Shopping: Touring and Assistance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented Reality allows businesses to add a digital component on top of their products and physical locations. Customers can scan any product or object to pull up an AR experience tailored to provide them with additional information about the product or other supplemental brand-related experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AR apps offer an enhanced experience \u2013 for example, a ticket-sales company <\/span><a href=\"https:\/\/www.stubhub.com\/\"><span style=\"font-weight: 400;\">StubHub <\/span><\/a><span style=\"font-weight: 400;\">created an<\/span><a href=\"https:\/\/mashable.com\/2018\/01\/18\/stubhub-augmented-reality-app-super-bowl\/\"> <span style=\"font-weight: 400;\">augmented reality application<\/span><\/a><span style=\"font-weight: 400;\"> that allowed users to view a 3D display of seats and the stadium where the Super Bowl was played. Fans were able to visualize the field and pick the right seat for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another big company i.e., <\/span><a href=\"https:\/\/www.starbucks.in\/\"><span style=\"font-weight: 400;\">Starbucks<\/span><\/a><span style=\"font-weight: 400;\"> uses AR to digitize the touring experience of their coffee shops where users can scan objects within their shop to access a virtual tour which conveys additional information to supplement their physical site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, in the auto industry, major brands like <\/span><a href=\"https:\/\/www.hyundai.com\/in\/en\"><span style=\"font-weight: 400;\">Hyundai<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.mercedes-benz.com\/en\/\"><span style=\"font-weight: 400;\"> Mercedes<\/span><\/a><span style=\"font-weight: 400;\"> have adopted AR apps. Hyundai was the first to create an augmented manual for the drivers, whereas Mercedes offers a feature \u201cAsk Mercedes\u201d that pairs AI assistants with AR interface and answers the host.<\/span><\/p>\n<h2><b>Final Words<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented reality is an emerging trend in marketing, promotions and customer engagement. It allows brands to provide their audience with unique and convenient experiences \u2013 an advanced tool that drives sales and enhances brand value through mobile devices. AR is not just a novelty or a new frontier gaming, it is a game changer. A driving force in the marketing strategies and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Augmented Reality, businesses can innovatively engage customers, attract new audiences, boost sales and build customer loyalty while providing informative, interactive, helpful, and personalized content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Want to create an augmented experience that will accelerate your marketing strategy and boost sales? We can help!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">aTeam can help you come up with a perfect augmented solution and achieve your desired business goal. Whether you want to elevate your marketing campaign, your e-commerce website, build a robust AR application, we can make it happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a team of highly-skilled experts and advanced resources, aTeam extends a hand for helping you take your brand value and customer engagement to another level. Reach a bigger customer base, boost your revenue, and gain success with the right development partner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are looking forward to serving and helping you achieve your business objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talk to our expert today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us at sales@ateamsoftsolutions.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reach out to our team to have an interactive discussion about your requirements and let us build something great together.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markets are driven by consumer\u2019s needs and desires, which keep changing with time and to keep up with the changes, brands need to keep evolving and bringing something new to the table. To provide such refreshing experiences, new trends keep hitting the markets. At the moment, Augmented Reality is one of the hottest topics in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,8,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/posts\/8766"}],"collection":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/comments?post=8766"}],"version-history":[{"count":0,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/posts\/8766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/media\/8768"}],"wp:attachment":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/media?parent=8766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/categories?post=8766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/tags?post=8766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}