for a product that could be experienced via augmented reality. The study also shows that 61% of the consumers or shoppers prefer shopping at stores offering AR over the store that do not.<\/span><\/p>\nThe reason why augmented reality has such a significant impact on digital marketing is that it is highly accessible to the general public. Anyone with a capable tablet or smartphone can access an AR experience. The user simply has to point the device\u2019s camera at the AR trigger or QR code, the experience automatically gets launched.<\/span><\/p>\n <\/p>\n
Why Augmented Reality is Perfect for Digital Marketing \u2013<\/b><\/p>\n\n- Doesn\u2019t require a hardware<\/span><\/li>\n
- Doesn\u2019t require a special app or software<\/span><\/li>\n
- Is accessible anywhere with a smartphone or a tablet<\/span><\/li>\n
- Provides interactive reality<\/span><\/li>\n
- Can transform printed ads or marketing into digital marketing<\/span><\/li>\n
- Both small and large business can use it<\/span><\/li>\n<\/ul>\n
Augmented reality is not only available to the general public but also accessible to small businesses for their small budget marketing.<\/span><\/p>\nAnother reason why brands are incorporating AR into their digital marketing is that AR analytics have higher engagement rates. They show 30-40% range, have higher click rates and time on-page, and are proven to increase sales, which is the main objective of AR in marketing i.e., increase brand awareness, boost customer engagement and get higher perceived value.<\/span><\/p>\nAugmented Reality is Changing the Way We Display ADs<\/b><\/h2>\n
![\"Display-ADs\"](\"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-content\/uploads\/2021\/03\/Display-ADs.png\")
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The focus of the ads shown today are images, texts or videos. But that is changing and now the attention is more towards rich media ads to grab the relevant attention and stand out from other advertisers in the market. Undoubtedly, videos are a great way to engage the audience but the next frontier for digital advertising is interactive ads using augmented reality.<\/span><\/p>\nImagine scrolling any website and an ad pops-up. The ad gives you an option to access the AR experience. You can simply use your camera to see how the product would look like when placed in the real environment. You could see what your new furniture would look like in your home or how a car would be like in your driveway. Alternatively, you could also see what a hat, shirt, sunglasses or makeup would look like on you. An AR experience can help engage the audience in many exciting ways by giving them the access to the products and services before they purchase them i.e., \u201ctry it before you buy it\u201d<\/span><\/p>\nThere is advanced machine learning involved in digital ads which analyse user behaviour and interest in order to recommend the products to the relevant audience. AR ads offer advanced hyperlocal advertising which are immersive and informative.<\/span><\/p>\nAR makes advertising interactive. It allows marketers and advertisers to reach out to their audience in new ways. Many companies have already adopted AR. Facebook started three new interactive ad formats, including AR, that run directly on users\u2019 newsfeed. Another great example is IKEA AR advertising campaigns.<\/span><\/p>\n5 Ways to Use Augmented Reality for Digital marketing<\/b><\/h2>\n
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AR is the buzzword and every big company such as Google, Apple, and Facebook are adding AR capabilities to their platforms. Any marketing business can use augmented reality to help their business gain more brand value. As a marketer, you\u2019d always want to enhance the sales and through AR, it is easily possible because a majority of people use smartphones and augmented reality can boost ROI through phones!<\/span><\/p>\nLet\u2019s see how you can incorporate AR into digital marketing \u2013<\/span><\/p>\n\n- Advertising Approach \u201cTry before you Buy\u201d
\n<\/strong>The most integral part of any marketing business is advertising. In today\u2019s world, it is very hard for marketers to make their audience buy their products in a single go. Every person wants to try the products they are looking at or searching for, before making the purchase. Fitting rooms, automobile test drives, cosmetic samples, and many other related products prove that this sales strategy is highly effective. And AR shopping experiences are one of the most talked about trends in the retail industry.Using AR, prospective customers can try the products without needing to directly interact with the products. The need for large physical inventory is negated. Customers can just tap into a digital library of the products and try them in the real environment at the tap of their finger, which also eliminates a lot of hassle.<\/li>\n- Create a buzz around the brand
\n<\/strong>AR can also be used as a part of marketing and an indirect sales strategy. As you\u2019re aware that augmented reality enhances the status of the brand and can be used to keep the customers satisfied with the brand\u2019s products and services. Creating an AR experience can create a significant buzz for the brand if it\u2019s executed properly. A well-generated augmented reality experience can get the people talking and will lead to goodwill, meaning more lasting dividends.A perfect example would be Pepsi\u2019s bus station campaign where users got access to AR virtual windows alongside the bus station\u2019s wall. Another example is Uber, which created AR experiences for riders, which generated millions of YouTube views.<\/li>\n- Amplify the Company\u2019s Media Relations
\n<\/strong>If you are into digital marketing and public relations business then AR\/VR and machine learning are bound to come into play. Storytelling and reporting news and the experiences to the media bundled with augmented reality can make any brand stand out in the news. Instead of sending press kits, now brands can send journalists and bloggers exclusive immersive content.Augmented reality enhances the overwritten and visual communication and brings the brand\u2019s message to life. It allows users to get insights which cultivate stronger relationships in marketing, public relations and sales.<\/li>\n- Let Your Customers Experience Your Brand\u2019s Promise
\n<\/strong>With augmented reality and virtual reality, nothing is left to the imagination. Immersive technology helps brands build customer loyalty and is a powerful tool for business\u2019 teams that know what their brand stands for and how to communicate their story. From using safe coral reefs to robot drivers, to taking a leap to educate the next generation to use augmented reality. The possibilities are unlimited. Using augmented reality brands can demonstrate their mission and vision & provide a realistic view of their products and services in a unique way. This can engage the audience and influence their buying decisions to a great extent. Connecting to the audience and providing experiences like this create empathy, which leads to more engagement on the brand\u2019s mission.<\/li>\n- Explore Augmented Technologies & Virtual Spaces
\n<\/strong>There are many choices to ramp up marketing, using AR. It\u2019s as easy as experimenting on how a social media app, Snapchat, uses different lenses from a personal or professional standpoint. You can discover platforms like AltSpace, Rec Room, etc., where you can host meetings, conferences, classes, workshops and anything.Local SEO is one other thing that you should take into consideration as places are more searchable in augmented reality using just a smartphone. Now imagine users searching with their camera instead of searching on their browsers. For SEO and augmented reality, it\u2019s important for businesses to be optimized on platforms like Google My Business or Yelp.<\/li>\n<\/ul>\nConclusion<\/b><\/h2>\n
Augmented reality is the future. The companies which have already incorporated or are including AR experiences in their marketing strategies have a better future as compared to the ones which still follow traditional tactics. AR is more than a novelty. It drives sales and makes marketing more intuitive. There\u2019s a lot that brands can use in their marketing \u2013 they can boost their sales, build customer loyalty, engage a new audience while providing informative, interactive, engaging and helpful content to the users.<\/span><\/p>\nForward-looking businesses will be able to upgrade their strategies and incorporate augmented reality into their marketing approach. In this highly competitive market, AR-led strategies for indirect marketing help businesses make their products and services stand out from the competition.<\/span><\/p>\nIf you wish to explore and adopt augmented reality, aTeam can help resolve your concerns and help you boost your business\u2019s ROI.<\/span><\/p>\nWant to create augmented reality experiences for your audience and boost your marketing strategy?<\/b><\/h3>\n
With a team of experts and resources, aTeam Soft Solutions extends a hand for helping you take your brand to another level. Reach a bigger customer base, increase your revenue, and gain success with the right development partner.<\/span><\/p>\nOur team looks forward to serving and helping you achieve your business objectives.<\/span><\/p>\nTalk to our expert today!<\/span><\/p>\nContact us at sales@ateamsoftsolutions.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Marketing using Augmented Reality Augmented reality is not just influencing Marketing, in fact, it\u2019s changing it forever. The technology is expanding so quickly that everyone in the tech world is taking the concept of augmented reality very seriously, an unstoppable buzz that you can see popping up everywhere. According to a Statista report, the marketing […]<\/p>\n","protected":false},"author":1,"featured_media":8763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,8,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/posts\/8759"}],"collection":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/comments?post=8759"}],"version-history":[{"count":0,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/posts\/8759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/media\/8763"}],"wp:attachment":[{"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/media?parent=8759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/categories?post=8759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ateamsoftsolutions.com\/beta\/wp-json\/wp\/v2\/tags?post=8759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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